The cd has two tracks the 2nd is a straight read of the book with page turn signals. Write a dual narrative of the story from the perspectives of mog telling the whole truth and the family. Harpercollins childrens books and sainsbury s will donate all profits from the book and toy to save the children to support their literacy work, making a positive and lasting difference to. In mogs christmas calamity, a catnightmare sets of a series of events that can only be called an actual nightmare, nearly ruining christmas for everyone.
Mogs christmas calamity sainsburys ad christmas 2015. A special plush mog and book version of the story were sold exclusively through sainsburys, with all profits being. Sainsburys chr istmas advert brings back mog the cat. This year, we worked in partnership with harpercollins childrens books and world renowned author and. Mogs christmas calamity was sold exclusively in sainsburys stores. Christmas 2015 saw judith kerrs family favourite literary character, mog. Mogs christmas calamity tells the story of what happens instead, when disaster strikes.
The new ad is called mogs christmas calamity and shows the adorable cat accidentally causing a chain of mishaps that leads to the near ruin of her familys christmas celebration. Sainsburys releases mogs christmas calamity ad campaign. Sainsburys mogs christmas calamity music video, song. Spck assemblies a christmas calamity and the sainsburys. This year, we worked in partnership with harpercollins childrens books and world renowned author and illustrator judith kerr to create a christmas story based on her much loved character mog. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. Sainsburys praises huge success of christmas campaign. In mogs christmas calamity mog accidentally starts a fire in her home after having a bad dream, but is able to. Developed in partnership with judiths publishers harpercollins childrens books, and titled mogs christmas calamity, the full length 330tv. In the clip, titled mogs christmas calamity, the supermarket has revived the loveable childrens character. Sainsburys sainsburys official christmas advert 2015. Beautiful, rich, charming and clever, ettie soon became a leading hostess at the two magnificent country houses she had inherited. In mogs christmas calamity mog accidentally starts a fire in her home after having a bad dream, but is able to alert the fire brigade as she had called 999 when scrabbling across a phone. The first is an embellished version with music, background conversations and sound effects.
Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. Web film mogs christmas calamity for sainsbury s by amv bbdo presenting the new sainsbury s christmas advert. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. We love our english books here mog, kipper and wibbly pig, but they can be. Christmas morning, made mog the years musthave festive childrens book and helped. Judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsbury s christmas tv ad campaign, years after she was killed off. Sainsburys has claimed its mogs christmas calamity ad has been a. At twenty she married willy grenfell, later lord desborough. Sainsbury s christmas advert for 2015 takes feline clumsiness to the next level.
In order to buy products from us and check out of the website you need to enable cookies in your web browser before using the site. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. Sainsbury s backed a winner with the forgetful cat. Sainsburys mogs christmas calamity the inspiration room. Sainsburys partners with childrens author judith kerr. Official sainsburys mog the cat plush toy 30cm tall.
Reading comprehension activity based on the 2015 sainsburys christmas advert and the book mods christmas calamity by judith keer. To coincide with the advert, kerr, who is 92yearsold, has written a book entitled mogs christmas calamity, which will be published by. Judith kerr, harpercollins and sainsbury s agreed to donate all profits from this book and the adorable plush mog that goes with it. Sainsbury s christmas advert mogs christmas calamity. Sainsburys mog the forgetful cat toy selling for six. Fabulous book to partner with the sainsburys advert. A good neighbour is one who is thoughtful and kind. Introduce the assembly by referring to the sainsburys christmas advert 2015, which illustrates the importance of good neighbours. Sainsburys christmas advert 2015 with mog the cat has put. Sainsburys has ran out of cuddly cat mog toys promoted by. Then sign up for thesyncsurvey our unique insiders guide to the sync industry click here for more details grammywinning brit composer rachel portman scores a nightmare scenario for kids cartoon cat mog in sainsbury.
For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. Mog, the cat, has a christmas nightmare, which leads to calamity in the home, but happy resolution in the end. The computer animated mog starring in the advert might be a little too different at first look but a book also titled mogs christmas calamity. This gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. The book is only being sold by sainsbury s stores and online, with all profits going to save the childrens. The book is only being sold by sainsburys stores and. Mog is a fictional character in a series of childrens books written by judith kerr. The neighbourhood then comes together to help the family clean up and enjoy christmas dinner.
Leading politicians, writers and artists were very much part of her circle. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide. How does the truth compare with what the humans might think. Childrens author judith kerr has brought mog the forgetful cat out of retirement causing ripples of nostalgic delight among children and adults alike and also allowing sainsbury s to win the battle of christmas. We worked in partnership with harpercollins childrens books and world renowned author and illustrator judith kerr to create a christmas story based on. Every penny of profit will go to save the children to help improve child literacy in the uk. For its christmas spot this year, sainsbury s has taken one of the u. The return of the permanently befuddled tabby cat mog came as a complete surprise, particularly as judith kerr had famously retired her most famous creation in the 2002 book goodbye mog. Write some narration for the parts of the film that dont have any. Sainsbury s celebrates iconic childrens book character mog in its 2015 christmas campaign.
Sainsbury s, the uk shopping chain, is running mogs christmas calamity, an integrated advertising campaign bringing to life the work of childrens book author judith kerr. Judith kerrs mogs christmas calamity in pictures childrens books. Mogs christmas calamity sainsbury s ad christmas 2015 i shared this last year and i am sharing it again. Sainsbury s has brought back one of britains bestloved childrens book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. We use a feature of your web browser called a cookie to help you get the most out of using our site. Sainsburys mogs christmas calamity by abbott mead vickers bbdo sainsburys has resurrected mog, the cat from the childrens books series, for its christmas ad. Sainsburys praises huge success of christmas campaign featuring. Judith was awarded the booktrust lifetime achievement award in 2016, and in 2019 was named illustrator of the year at the british book awards. Watch our festive tv ad and see if mog can save christmas. Publisher harpercollins childrens books is also working with the supermarket and charity, printing an unspecified number of mogs christmas calamity books, which will be available in every. Mogs christmas calamity booklet teaching resources. Published in 1968 and never out of print in the fifty years since, it has become a muchloved classic and perennial bestseller.
Sainsburys celebrates iconic childrens book character. Sainsburys celebrates iconic childrens book character mog in its. Sainsburys christmas ad featuring mog the cat time. What a great early christmas present the sainsbury s advert turned out to be. In november 2015, mog returned as a cgi character for the christmas advert for supermarket sainsbury s. Mogs christmas calamity exceeded all expectations, capturing the attention and hearts of the nation and achieving the accolade of the nations most loved christmas advert for 2015. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsbury s titled mogs christmas calamity inspired by the childrens writer judith kerr. Establish that neighbours are people who live near to one another. Judith kerrs mog at heart of sainsburys christmas ad the. Sainsburys christmas advert brings back mog the cat with. Sainsbury s praises huge success of christmas campaign featuring mog the cat sainsbury s has claimed its mogs christmas calamity ad has been a huge success with 37 million online views that helped the supermarket trade well during the festive period.
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